Ask most home services owners how many calls they miss and they will guess low. Then they look at the call log and the number is double what they thought. Those missed calls are not a phone problem, they are a revenue problem hiding in plain sight.
Find your real missed-call number
Pull your call tracking or phone records for the last 30 days and count three buckets: calls that rang out to voicemail, calls during business hours nobody answered, and after-hours calls. Add them up. For most shops it is a bigger number than any single ad campaign brings in.
Turn missed calls into dollars
Take your missed calls per month, multiply by the share that would have booked if answered, then by your average job value. That figure is what missed calls cost you every month. It usually dwarfs the cost of fixing it.
A quick example: 60 missed calls a month, a third would have booked, at a $500 average ticket. That is roughly $10,000 a month ringing out to voicemail.
Why buying more leads will not fix it
If the calls you already get are leaking, more ad spend just creates more missed calls and a bigger bill. Plug the hole first. This is the same trap we break down in the cost of slow follow-up.
Catch them automatically
Once you know the number, the fix is simple: answer every call, and text back instantly the ones you cannot. A missed-call text-back catches the caller in seconds, and Remy follows up until the job is booked, so the leak closes without you adding a single hire.
Get your free 60-second audit and Remy will show you exactly where leads are leaking and what it is costing you this month.
